At Jeremy Frank & Associates, we primarily use evidence-based and empirically supported approaches to counseling. My own style is eclectic, drawing from behavioral, psychodynamic, and cognitive-behavioral techniques.
What does that actually mean? It means I’m transparent in my sessions—open about what I’m doing, thinking, and feeling. I believe in educating clients and matching them with the treatment options that best fit their needs. No single approach works for everyone.
Therapy is a collaborative process.
Together, the client and I identify goals and create a plan to achieve them—if those goals are clear from the start. But often, the first step in therapy is simply figuring out what those goals are. Many people come in knowing they don’t feel right—or that they could feel better—but don’t yet know how to get there.
Sometimes therapy means sorting out confusing thoughts and emotions. Other times, it involves exploring unconscious patterns or learning how to communicate more effectively with loved ones.
When it’s appropriate, I share personal thoughts and experiences. Many clients find it helpful to know their therapist is human and genuinely engaged. Some even ask directly for my opinion. I don’t see a hard line between my personal and professional views in these moments—they’re both grounded in the same ethical and clinical foundation. That said, I’m equally comfortable staying focused and directive if a client prefers a more traditional or reserved approach.
Counseling needs to be flexible. Some clients want advice. Others want space to vent. Some want to be challenged. We trust that clients already hold the answers they need—our role is to help them access the conscious and unconscious thoughts and feelings that point the way toward clarity, direction, and connection.